IGNOU PGJMC JMC 4 E-Gyankosh Books

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UNIT 01 Principles of Public Relations
UNIT 01 Origin of Public Relations
UNIT 01 Public Relations Practices in Central Government
UNIT 01 Public Relations:Tools and Method
UNIT 01 Definition of Public Relations:Its Nature,Process and Public
UNIT 02 Concepts of Public Relations,Advertising,Publicity and Public Opinion
UNIT 02 Organisation and Structure of Public Relations Departments - Government and Private
UNIT 02 Growth of Public Relations in India
UNIT 02 Public Relations Practices in State Governments and Local Bodies
UNIT 02 Media Relations:Press and Electronic Media
UNIT 03 Ethics of Public Relations Professionalism
UNIT 03 Functions of Public Relations Structure
UNIT 03 Professional Public Relations Organizations
UNIT 03 Public Relations in Public Sectors
UNIT 03 Corporate Public Relations
UNIT 04 Career Prospects of Public Relations
UNIT 04 Planning Public Relations Campaigns and Programmes
UNIT 04 Training and Research for Public Relations
UNIT 04 Public Relations in Private Sectors
UNIT 04 Production of Public Relations Materials
UNIT 05 Public Relations in the Development Context:Catalyst,Persuasion and Motivation
UNIT 05 Evaluation and Feedback
UNIT 05 Trends in Public Relations
UNIT 05 Public Relations in non-Governmental and Voluntary Organizations
UNIT 05 Case Studies in Public Relations
UNIT 06 Public Relations in Educational and Research Institutions