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IGNOU PGDBP MBP 004 E-Gyankosh Books IGNOU PGDBP MBP 004 E-Gyankosh Books
IGNOU MBP 004 Marketing,Promotion and Distribution of Books Books
- MISC Course Introduction
- UNIT 01 Different Strategies for Different Books
- UNIT 02 Online Marketing
- UNIT 03 Publisher- Distributor Agreement
- UNIT 04 Book Promotion Methods
- UNIT 05 Materials for Mailing
- UNIT 06 Role of Author in Promotion
- UNIT 07 Trade Fairs,Book Fairs and Exhibitions
- UNIT 08 Mass Distribution
- UNIT 09 Book Clubs and Subscription Books
- UNIT 10 Distribution Systems
- UNIT 11 Finance and Cash Flow
- UNIT 12 Profit Planning and Break – Even Point